I recently blogged about an amazing marketing promotion Kontor Records did to promote one of their artists. It was a killer idea. I've got another one for you.
Fevicol, a brand of adhesives owned by the Indian company Pidilite, wanted to show how powerful their glue was. With the help of Ogilvy & Mather, Mumbai, they set up a temporary store in a mall where everything was free…if you could take it.
A great idea, indeed. And kind of hilarious!