One day after the Seattle Sounders FC suffered its worst home loss and fell to last place in its division, team ownership announced it would refund its 32,000 season-ticket holders for the embarrassment. The Sounders were humiliated 4-0 on Saturday by the Los Angeles Galaxy.
The refund comes in the form of a one-game credit toward next year's season ticket package. And yes, you read that right. The Sounders have 32,000 season ticket holders.
Do the math. Single game tickets range from $50 in the nosebleed seats to $95 closer to the action. At $50 a ducat, the team will be crediting a minimum of $1.6 million dollars next year.
Think about this. The Seattle Sounders are refunding $1.6 million dollars because the team had a bad game.
You don't suppose some airline executives might hear about this and say, "Hey, that's a great idea! The next time we go park on a tarmac for three hours, we should give everybody their money back!"
BTW, what kind of a guarantee do YOU have for customers when something goes wrong?