I just read an interesting post by Amy Porterfield on the Social Media Examiner blog. Her post, Most Marketers Not Profiting From Social Media, doesn't surprise me in the least. Social media is such a different animal from any other marketing media that I think it's going to take quite a while for people and companies to figure this thing out.
As you've probably guessed, I'm a bit of an early adopter. I'm usually pretty early to the party when it comes to trying new marketing tools. I've had my web site since 1995 and did one of the World Wide Web's first online seminars sponsored by CompuServe. I started using and experimenting with social media before we even had a word for it.
Of course, I'm blogging, Tweeting, Facebooking, LinkedIn'ing, and YouTubing. But, to be frank, I still feel like I'm trying to figure this whole thing out. I don't think anything is obvious yet about monetizing social media and I'm really interested in hearing about any of your success stories.
Are you actually generating new business via social media? If yes, how are you doing it? Are you using it to maintain current relationships via social media conversations?
How active are your customers and prospects? Do they fully embrace social media?
Let's start a conversation here.