Ten years ago this week Steve Jobs introduced the iPhone, first widely accepted “smartphone.” The first model only had three primary functions – play music like a iPod, connect to the Internet, and…well, make phone calls.
None of us knew how badly we would need a smartphone in our hands a short ten years later.
But from a B-to-B perspective, have you given the smartphone much consideration for your business? In other words, how have you adjusted your go-to-market strategy to include the importance of the smartphone to your customers and prospects?
In this week’s UNCOPYABLE BUSINESS, Steve delves into the importance of the smartphone in future sales for your company.
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