Last week I had the special treat of taking a hard hat tour of the new International Spy Museum in Washington, DC. This is a very impressive building, visually evoking the famous Trojan Horse story from Greek mythology. (You know I love stories and myths!)
After the tour we had a very interesting discussion and I’d like to ask YOU what your opinion is regarding some of the marketing and branding challenges facing the museum.
Watch this week’s UNCOPYABLE Business video and share your thoughts with me!
Click here to download Steve’s latest FREE whitepaper, “5 Branding Strategies to Differentiate Your Company from the Competition.”
Target government/defense contractors that sell spy devices to the government. E.g Harris radios, ITT optics, etc.
I would think that Boeing and Macdonald Douglas would have some stories to tell (that are far enough back that they might not be embargoed by security concerns. They would be a good fit in any case.
I also think the Defense contractors and contractors providing security in international areas of conflict. I am not good at remembering these names; maybe Halliburton, Blackstone.
And this may seem over the top, but it was the first thing to come to mind, I would consider whoever is publishing MAD Magazine these days.
Love the MAD magazine suggestion, Gregory!
People who track people like Dog and his family.
police who do detective work.
When looking at potential sponsors I think that looking at the publishing companies who offer up a multitude of books both fictional and non-fiction on spying. These books run the gambit for yesteryear to current and beyond. Authors like Tom Clancy, Brad Thor, Vince Flynn and Ian Fleming who have titillated with all sorts of yarns that have intrigued us.
There are a number of different types of spying from international (government), industrial, sports to just what your neighbor is doing over the fence.
I hope that this museum can show the verity and depth that spying influences our lives daily.
The Pinkerton International Spy Museum
Brink’s International Spy Museum
The DynCorp International Spy Museum
The ADT International Spy Museum
The G4S International Spy Museum
The Security University International Spy Museum
Dell International Spy Museum
Cisco International Spy Museum (The “CSISM Building”)
Herjavec International Spy Museum (Robert Herjavec well known from Shark Tank)