Do you think everybody who fits the profile of your targeted customer needs your product or service?

Well, guess what, there are a lot of them who don’t agree with you!

Here’s a simple fact of selling and marketing: people only change when they are DISSATISFIED with their current situation. Look at it this way – are you satisfied with your car? Yes? Then if a car salesperson called you today and tried to convince you to buy a new car, you’d quickly dismiss him or her. No matter what they say, you are not in the market for a new car.

This doesn’t mean you wouldn’t like a new car, or it would be cool to get a new car. It simply means you aren’t motivated to change.

Why is this important to understand when looking to fill your funnel? Watch this week’s UNCOPYABLE BUSINESS and learn why!

Don’t agree with me. I welcome your comments below! And be sure to sign up for these weekly vids in the right hand column!