We all learn a LOT of useful and interesting lessons over our years, both in business and in life.

Besides teaching me many such lessons, a very important mentor of mine regularly reminded me to also share with others.

In a way, that’s what content marketing really does. It shares useful and interesting information with our moose, thus helping in a non-threatening way to establish a relationship. And, of course, while we’re doing that, we can begin connecting with them as a possible supplier.

Instead of pumping out “content” that’s all about your company and products, look at the long list of useful and interesting lessons that are now a part of how you think and how you behave. Share those.

You might find that’s the best content marketing you can do.

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The 11 Old Rules of Business That Still Matter

It might seem like the way we do business has changed,
but ultimately, we’re still people doing business with people.
Many old rules of doing business are just as applicable
today as they were 50, 100 years ago.

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