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We all learn a LOT of useful and interesting lessons over our years, both in business and in life.

Besides teaching me many such lessons, a very important mentor of mine regularly reminded me to also share with others.

In a way, that’s what content marketing really does. It shares useful and interesting information with our moose, thus helping in a non-threatening way to establish a relationship. And, of course, while we’re doing that, we can begin connecting with them as a possible supplier.

Instead of pumping out “content” that’s all about your company and products, look at the long list of useful and interesting lessons that are now a part of how you think and how you behave. Share those.

You might find that’s the best content marketing you can do.

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