We all learn a LOT of useful and interesting lessons over our years, both in business and in life.
Besides teaching me many such lessons, a very important mentor of mine regularly reminded me to also share with others.
In a way, that’s what content marketing really does. It shares useful and interesting information with our moose, thus helping in a non-threatening way to establish a relationship. And, of course, while we’re doing that, we can begin connecting with them as a possible supplier.
Instead of pumping out “content” that’s all about your company and products, look at the long list of useful and interesting lessons that are now a part of how you think and how you behave. Share those.
You might find that’s the best content marketing you can do.
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I like you are fanatical about being on time and being on time means being 10 minutes early.
In my early career, I visited a job site that work was to begin soon, I was alone in a remote area that the closest phone was 10 miles away.
I had another appointment about an hour away, I get into my car and couldn’t get it started. Back then no cell phones, so after 15 minutes I had to start walking to get to a phone. No question I was going to be very late for my next appointment. What I learned is that you should not take out your frustration on the driver side door.
My foot still hurts from that encounter.