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Have you ever been at a noisy party and all of sudden you heard something said that caught your attention? We all have. In my case, these two words were a really big dream I’d had for many years. And because I heard them from a conversation on the other side of the room, I achieved that dream.

This story came up at dinner the other night and it reminded me of how important matching your message to your market is.

Watch this week’s UNCOPYABLE Business video and hear my story about getting to play golf at the world’s #1 golf course.

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