There appears to be a blind spot in most corporation’s marketing strategies.
Most organizations get the fact it’s very difficult to separate from the competition through product capabilities and quality. But far, far too many have shifted to the cliched statement of “we give the best customer service.” No specific description of what it means. No examples. No proof. Just a vague generality.
Whether we like it or not, if we want to survive and thrive in the future, we MUST go beyond common, hackneyed announcements and give real, backed-up-with-hard-evidence promises of why prospects should do business with us.
Have I gone too far this week with this assertion or are you guilty of accepting your lot in life, because the alternative path is just too difficult?
Watch this week’s UNCOPYABLE BUSINESS!
Disagree with me? Please share your comment below!
Thanks Steve, Great points as usual!
You are right on target. Formerly working for a non-profit organization that had many competitors, the management and staff always stated and pushed their great customer service. It was very good, but so was the competitors. The company did not seem interested in making themselves uncopyable, thus I left.