Following up on my previous video, I’m talking about how important it is to understand the distinction between a prospect and a lead. They are different, and it has everything to do with the prospect’s desire to change.
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Thanks for the clarification, Steve. Sometimes people use these words interchangeably and it can get confusing. Like the process of moving from prospect to lead.
Thanks, Janet! I appreciate that. Be sure to say hi to Dorothy for me!
interesting information
I really agree with your concept of finding the need and filling it is bogus, and with the difference between a prospect and a lead. How do I find people who actually want new blins, shades, or drapery? I’m new in town and don’t know many people. Do you have any (cheap) suggestions?
That’s a really big question, Anne Marie! There are so many options to choose from, both offline and online.
Offline first. There are obvious things you can do, like contacting other small, but congruent businesses in your area – dry cleaners, painters, handymen and women, etc. – and try to set up a mutual referral network. You can join the Chamber (yes, I know you want cheap, but there is still some cost in starting). Look for biz-to-biz lead sharing networks. Network, network, network, like crazy.
Online, the most obvious is using Facebook, Twitter, YouTube, and, in your case, probably Pinterest. You can start joining conversations and groups. Begin sharing, helping others. You can also look into social media advertising, which doesn’t have to cost much at all. I did a webinar for the manufacturing industry’s International Manufacturing Technology Show yesterday about social advertising. You should watch it:
http://www.imtsattendeewebinars.com/socialadv/
Great distinction. Too often, the terms are used interchangeably…and the message does not fit both audiences.