empathy marketing

Before Covid it was pretty common for us to treat our personal and professional lives as somewhat separate. B2B companies didn’t use empathy marketing. Because of Covid, though, the overlap of home and office has grown a lot.

If you’re not embracing honest empathy marketing in your messaging, you may be seen as callous and turning people off. Steve shares why this is so important now.

In addition, he also shares some pretty interesting reading from the Recomendo newsletter and author Ryan Holiday about quantity time versus quality time, and Steve’s philosophy of creating the rules of competition.

Check out this week’s UNCOPYABLE Business video!