Before Covid it was pretty common for us to treat our personal and professional lives as somewhat separate. B2B companies didn’t use empathy marketing. Because of Covid, though, the overlap of home and office has grown a lot.
If you’re not embracing honest empathy marketing in your messaging, you may be seen as callous and turning people off. Steve shares why this is so important now.
In addition, he also shares some pretty interesting reading from the Recomendo newsletter and author Ryan Holiday about quantity time versus quality time, and Steve’s philosophy of creating the rules of competition.
Check out this week’s UNCOPYABLE Business video!
Steve, thank you for the personal message. I really enjoyed hearing you talk about how you spend TIME with Kelly. That’s so cool. And thanks for the Recomendo resource. I’m trying to use empathy in marketing and other areas. Probably not my natural go to state – but I’m trying. 🙂 ~Mary
Glad you liked it, Mary! I don’t think many B2B people naturally go the empathy route, but we’re seeing great results with several clients!