Maybe it’s my age showing. Maybe it’s my small town Indiana upbringing.

I’m getting tired and more than a little offended by the loosening of language in the business world. Bestselling books dropping F— and Sh— in the title. High traffic websites casually using the same coarse language. Speakers and authors adding vulgarity to their messages to do what…shock us into listening to them? Frankly, IMNSHO, if that’s what it takes, then their messages can’t be that strong.

What’s your take on this apparent growing trend? Is vulgarity appropriate in marketing and messaging?

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What’s your opinion? And use appropriate language, please!

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