I am definitely not one of those “the sky is falling” kind of people. But one of the most important lessons I learned from working for a major Japanese toy company was to practice “healthy paranoia.” They had a 100 year business plan, but it was tempered by the statement, “Also plan as if a recession were to happen tomorrow.”
There are a lot of signs right now pointing to a slow down, so on the oft chance it’s on the horizon, I have six hard-edged questions for you to answer. It’ll be interesting to see how you respond!
Did you get my 25 Stolen Marketing & Branding Ideas?