I am definitely not one of those “the sky is falling” kind of people. But one of the most important lessons I learned from working for a major Japanese toy company was to practice “healthy paranoia.” They had a 100 year business plan, but it was tempered by the statement, “Also plan as if a recession were to happen tomorrow.”
There are a lot of signs right now pointing to a slow down, so on the oft chance it’s on the horizon, I have six hard-edged questions for you to answer. It’ll be interesting to see how you respond!
Did you get my 25 Stolen Marketing & Branding Ideas?
marketing for self-help practical poetry book sales
Not sure what you’re referring to here, Bob.
Marketing for self-help books
I’m interested in your free webinar.
I’m interested in your upcoming webinar. Thanks
Good piece, Steve. As you said, market downturns represent opportunities for those who see them. Resources invested in marketing at a time when one’s competitors are scaling back yield a higher future value and ROI, and generates that much more momentum when the good times return.
I am interested in attending your webinar.
Steve,
I am interested in your upcoming webinar.
Thank you,
Jim
I am interested in attending your webinar.
I am commenting on the “Is Marketing an Expense?” My entire career has been in manufacturing technology. I have never been able to break through the mental barrier that marketing is not an expense. It is a revenue generator.
If you have not already done the upcoming webcast mentioned in this webcase, I would like to join it.