I just received a VERY interesting letter from the Hyatt Gold Passport program.
Apparently I haven't been spending enough time at their properties lately and they want me back! That's very exciting.
I get stuff like this occasionally, and I have to tell you that usually the offer is pretty lame. You know what I mean. A pizza chain wants me to order for delivery again, so they "offer" free pepperoni on my next pizza (large only, does not apply to mediums)! Or a dry cleaners gives me a FREE shirt cleaning (when I bring it in with five other shirts). The offers are almost always bogus and worthless to me.
But Hyatt has caught my attention with their effort to get me back. Here's what the letter says:
We would like to help you experience all the benefits of your Hyatt Gold Passport membership, while welcoming you back with the warmest Hyatt hospitality. Please enjoy this exclusive offer with our compliments.
Enjoy USD$200 off your next stay at Hyatt.
USD$200 is a pretty good offer, is you ask little old me. The only catch is it must be for a minimum two night stay. You know what? I can live with that catch. The letter goes on to say i can use it for dining, golf fees, spa services and even my accommodations (I'm pretty sure that's my room).
I'm seriously thinking about taking them up on this offer. Why? Because it's a Big Hairy Audacious Offer, that's why. And in this recession, I think this is a great example of a company going above and beyond…thinking way out of the box (who came up with that stupid phrase anyway?)…doing what it takes to get some serious attention from customers…and making something happen.
Cash for Clunkers did this. Hyatt's doing this. I'm practically giving away valuable marketing advice in my $47 12-week Marketing Stimulus Package. And now Hyatt has spurred me to think of what else I can do.
What are YOU doing?
