In my opinion, the PURPOSE of Marketing is to be on the mind of the prospect when the prospect is ready to buy!
We don’t always know when that might happen, though, so how can we make sure to still be on their mind? In this episode, Steve shares one of the best tools he’s discovered for being top of mind all the time!
Just like the McRib, we’re bringing back an oldie, but goodie FREE ebook, The 11 Old Rules of Business that Still Matter!
What if you don’t have opportunity to meet the prospect in person ( especially in COVID time) what do you recommend instead?
Hi Rita, thanks for the question! If you look back at my video, we did a screen capture of a group Zoom call and made its into a greeting card. I’ve done the same thing when talking with just one person. Not perfect, but they still enjoy them! When I can finally see them F2F, I’ll get another one taken. Then I’ll put that on a card and send it. Then they have one Before-Covid and one After!
Hi Steve ! Me & my husband own a CNC Machine Manufacturing Company in India, & i am responsible for the Marketing , Sales & Strategic planning in the company. I represent our company at all the National & International exhibitions, & i never forget to take pictures with our prospects, vendors & customers alike !
I also make sure to send them soft copies of the pics, & as you said, they all love it !! It also keeps our meeting foremost in their minds !! 🙂
Fantastic, Varsha! Good for you being smarter than I was in the beginning.