My smokin’ hot wife, Kay, suggested that a lot of my BFFs might not know the story of my Dad co-inventing the 8-track tape player. So besides sharing that story with you, I’m also sharing the #1 business lesson I took away after observing my Dad’s efforts to keep the 8-track alive.

Many, many other long-gone companies have fallen because they didn’t understand the importance of this. Don’t be one of those companies.

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