content marketing

Although Content Marketing seems to have appeared on the radar screen just in the last couple of years, in reality it’s been around for a very long time.

The problem with content marketing is organizations (in particular small B2B companies) sometime have a difficult time defining exactly how they can use it to grow their business.

In this week’s UNCOPYABLE Business video, Steve shares how one company successfully incorporates content marketing when their primary product is a commodity.

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