I have two very good friends who are coming out with new books you should have a look at.

Shep Hyken's book, The Cult of the Customer, is slated for publication early April. But you can pre-order it through this special website, The Cult of the Customer /Friends, and take advantage of some cool bonuses Shep offers. I've already read Cult and recommend it highly!

Collapse of Disctinction
My other buddy is Scott McKain. His new book, Collapse of Distinction, just came out. I haven't read it yet, but all of Scott's books (especially All Business is Show Business) are excellent. I've already ordered Collapse and can't wait to read it. (I should say I'm extremely jealous that I didn't think of that title first!)

I can't recommend either of these guys highly enough. I've known Shep and Scott for over 20 years now and have immense respect for anything they have to say. Both are members of the prestigious International Speaker Hall of Fame. I am not a member and lot of you know what a GREAT speaker I am! Imagine how good THEY are!

OK, go buy their books right now. I'm going to start working on a new one myself. Hmmm, what should I call it? How about The Collapsing Cults of Distinctive Customers…?