Do you sometimes get caught up on clickbait titles like, “The NEW Rules of Marketing,” or “Forget Everything You Learned About Marketing…?”

I get it. We’re all looking for any new ideas that will help us make more money. But there is also timeless wisdom, strategies, and tools that will always carry us to success. (Hint: offline marketing still works!).

I was playing in my own Wayback Machine, watching some of my older videos, when I found one from 2008. I talk about the definition and purpose of marketing. This stuff is as relevant today as ten years ago!

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The 11 Old Rules of Business That Still Matter

It might seem like the way we do business has changed,
but ultimately, we’re still people doing business with people.
Many old rules of doing business are just as applicable
today as they were 50, 100 years ago.

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