Do you sometimes get caught up on clickbait titles like, “The NEW Rules of Marketing,” or “Forget Everything You Learned About Marketing…?”
I get it. We’re all looking for any new ideas that will help us make more money. But there is also timeless wisdom, strategies, and tools that will always carry us to success. (Hint: offline marketing still works!).
I was playing in my own Wayback Machine, watching some of my older videos, when I found one from 2008. I talk about the definition and purpose of marketing. This stuff is as relevant today as ten years ago!
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Thanks for your prior marketing advice. I have been trying to concentrate on the 5 RIGHT issues since I began over 50 years ago. I do well when I can choose, guess, or fall into all 5 correctly. Thanks for identifying these 5 items separately. I will to treat all 5 with their proportional importance in the future.
i have been un-copyable with the right product since I began; but I have not been selecting best balance of my time between the remaining 4. Your advice today will help me select a better balance between them. Each one has its own considerations that have some coordinated relationships.
I’ve been talking about the 5 right things on and off for almost 10 years, thanks to you, Steve. It was exactly right then, is exactly right now. Thanks for the good reminder.