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Do you sometimes get caught up on clickbait titles like, “The NEW Rules of Marketing,” or “Forget Everything You Learned About Marketing…?”

I get it. We’re all looking for any new ideas that will help us make more money. But there is also timeless wisdom, strategies, and tools that will always carry us to success. (Hint: offline marketing still works!).

I was playing in my own Wayback Machine, watching some of my older videos, when I found one from 2008. I talk about the definition and purpose of marketing. This stuff is as relevant today as ten years ago!

Click to watch my 99th weekly episode of UNCOPYABLE Business.

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