by Steve Miller | Dec 3, 2019 | referral marketing, Referrals, Word of Mouth
I received an email recently from a company offering to pay up to $500 for qualified referrals. Frankly, I think this is a bad idea for several reasons. Watch this week’s UNCOPYABLE Business video and see why I say that! Get 50% off my Breakthrough Referrals...
by Steve Miller | Sep 14, 2015 | customer service, experience marketing, marketing, referral marketing, the customer, Word of Mouth
Don’t anybody move. Keep your hands where I can see them. And you might want to sit down for this. I’ve got a GREAT customer service story for you! And there’s a terrific lesson we can all learn from it. My smoking’ hot wife, Kay, works for the...
by Steve Miller | Jul 20, 2015 | branding, marketing, referral marketing, Small business, Small business marketing, Word of Mouth
I had the privilege of recently interviewing Rob Samuels, COO of Makers Mark Distillery and eighth generation in his family to run the company. Makers Mark is an outstanding marketer and great example of creating the club your target market wants to be members of....
by Steve Miller | May 13, 2013 | customer service, the customer, Word of Mouth
Two dumb vendors: Dear Morning Glory Landscaping, You're fired. Eight months ago our landscaping service told us they were stopping service in south King County. They were based in Seattle and decided it was too difficult to manage customers farther away. So we...
by Steve Miller | Oct 11, 2010 | customer service, marketing, Small business marketing, Word of Mouth
The next time you're in Spokane, WA and hungry for breakfast and looking for great food and great service and you don't mind practically sitting on the lap of the people in the booth next to you and also don't mind waiting 30-60 minutes for a table,...
by Steve Miller | Aug 2, 2010 | Email marketing, marketing, Referrals, Small business, Small business marketing, Sports, Word of Mouth
Many of you know my daughter, Kelly, is a nationally ranked junior golfer. Yes, that’s her on the right with Jack Nicklaus and one of her best friends, Alex. (Jack was working on his game and asked Kelly for some tips.) Kelly’s a senior in high school this...
