Our first objective in business is to create a customer. Our second objective is then to keep that customer for as long as possible. Easier said than done, of course. But, in fact, there if you can answer this ONE question for each and every one of your customers, they will stick with you for life! What's that one question? Watch this week's Uncopyable Business Episode and find out! (It's … [Read more...]
Uncopyable Podcast Interviews with Steve Miller
Can't get enough of Steve Miller? Feast your ears on one - or all - of these recent podcasts. Listen as the hosts pick Steve's brain for advice that will make you and your business Uncopyable. Bye bye, boring commute. Hello, gripping entertainment with game-changing insights! These are perfect to enjoy as you drive, walk or fly. Or you can just sit, and … [Read more...]
Humor and Uncopyable Marketing
I bet you love to laugh. You wouldn't be a follower of Steve Miller's if you didn't. Steve's a pretty funny guy. As his other half, (our 32nd anniversary is coming up in October) I have the opportunity to laugh with him - and at him - almost daily. Laughter is an endorphin-booster, a tension-easer, and just plain fun. Which makes humor a smart marketing tool that's not used nearly … [Read more...]
Stealing Genius: The Surprising Story of Hedy Lamarr
What do you know about actress Hedy Lamarr? There’s more to Lamarr’s story than the average person assumes - myself being an average person. The surprising truth - that she was an inventor who used the concept of Stealing Genius - is revealed in the movie “Bombshell: The Hedy Lamarr Story. Before I watched the movie, I didn’t know much about her. I vaguely remembered she’d once been called the … [Read more...]
The Scam Victims Didn’t Want to End
Have you ever heard about a scam so good that even after it was exposed, the victims didn’t want it to end? It happened, and there are some Uncopyable Lessons to be learned. You might be familiar with the story of Don Lowry and his “Angels.” Lowry was busted back in the 80’s, but I only heard the story recently. It was featured on the NPR podcast, The Hidden Brain, hosted by Shankar … [Read more...]
Can You Get Amazoned? Yes, you can.
How many of us (especially those in the B2B world) thought Amazon could ever be a direct competitor? Not very many, I'd guess. Now, to "get Amazoned" has become a very real threat! But, when you think about it, Amazon is just acting like a smart business is supposed to act. Figure out what you are really good at. Find a market that needs that and give it to them. What is the threat of … [Read more...]
Steal This Idea From The Shanghai Kerry Hotel
I spoke in Shanghai last week and had a great trip. True, I got food poisoning and ended up in the hospital, but that’s another story. The story I’m sharing this week is about how the hotel housekeeper went above and beyond my expectations and created a true WOW — an unexpected experience. There is a powerful lesson here for all businesses, no matter what industry, no matter whether you sell … [Read more...]
Episode #89: Year-to-year increase of 1879.1%!
I can’t promise you’ll have the same results, but my new best friend, Pete Harris, Co-Owner of Incisive Computing Solutions sent this to us this week. What was the #1 reason why Pete and his great team (hello Jim and Matt!) achieved such phenomenal results. You’ll have to watch this week’s UNCOPYABLE Business video to find out! If you aren't getting notice of my UNCOPYABLE Business … [Read more...]
Uncopyable CES 2018 Interview
Steve and I were both thrilled that his new book, Uncopyable - How to Gain an Unfair Advantage Over Your Competition (you may have heard of it?) was selected as one of only eleven books to be featured at CES 2018. John Grisham was one of the other authors. It was a huge honor and a pretty big deal! The book selection was part of Gary's Book Club, named for Gary Shapiro, who is the CEO of CTA, … [Read more...]
Uncopyable Rock Star: Zappos
Need shoes? I recommend you do what I did, and order from one of our Uncopyable Rock Stars: Zappos. I love that the Zappos branding promise is summed up in the printed message on the box. And when I ordered shoes recently, Zappos definitely delivered. "Free shipping, both ways," means you can order as many pairs of shoes as you want. Try them on at home. Return what you don't want. (Warning: … [Read more...]