by kaykmiller | Sep 19, 2018 | Innovation, Steal Genius, Uncategorized, uncopyable
What do you know about actress Hedy Lamarr? There’s more to Lamarr’s story than the average person assumes – myself being an average person. The surprising truth – that she was an inventor who used the concept of Stealing Genius – is revealed in the...
by Steve Miller | Jul 17, 2018 | Uncategorized
Last week I had the special treat of taking a hard hat tour of the new International Spy Museum in Washington, DC. This is a very impressive building, visually evoking the famous Trojan Horse story from Greek mythology. (You know I love stories and myths!) After the...
by kaykmiller | Sep 26, 2017 | branding, marketing, Rockstar, Uncategorized, uncopyable
Need shoes? I recommend you do what I did, and order from one of our Uncopyable Rock Stars: Zappos. I love that the Zappos branding promise is summed up in the printed message on the box. And when I ordered shoes recently, Zappos definitely delivered. “Free...
by kaykmiller | Aug 24, 2017 | advertising, marketing, Rockstar, Uncategorized, uncopyable
How many advertising media can you remember seeing as a kid that are still being effectively used? We used to watch commercials on TV. Now we DVR the shows and skip the commercials. As for radio, most of us listen to Sirius, or podcasts, or play lists on our phones....
by kaykmiller | Aug 11, 2017 | branding, marketing, Uncategorized, uncopyable
“What happens here, stays here.” Can you identify the city this slogan refers to? Of course. The answer is Las Vegas. Or just Vegas, as it’s often referred to. The slogan is a legend, yet relevant. If you’re old enough, you’ve seen/heard...
by kaykmiller | Aug 8, 2017 | Uncategorized
If you give Amazon $19.46, I’ll give you permanent access to the replay of one of my most popular webinars that sells for $197! (Hint: Imagine if you could set up a system where new, qualified prospects actually arrive in your inbox AUTOMATICALLY!) Best of all,...
