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Account-Based Marketing is a Shiny Object

One of the current hot business marketing fads is “account-based marketing,” or ABM. On the surface, ABM sounds really cool and very, very smart. And some of the new jargon used by ABM providers is just techno-babble. It seems to almost as popular today as...

The Law of Unintended Consequences

I did a my monthly IMTS (imts.com) webinar with Oisin Lunny this morning about supply chain issues in the new reality. During our conversation I remembered a very important law we all need to be very wary of no matter what industry you’re in – the Law of...

Massive Action: Managing the Unknown

When I was young, had an experience that terrified me about the future. I got through that one and we will get through this time, too. Please watch this if you need some ideas for handling all this uncertainty. I share 7 Lessons I learned and took away from that...