One of my biggest arguments with the so-called "gurus" today is their obvious narrow focus and opinions on what works, what doesn't, what you should be using, and what you shouldn't. Social media pundits swear that Facebook, Twitter, Pinterest, Google+, Friendster, and Digg are the be-all, end-all of marketing tools for EVERYONE. Many decry the value of "old … [Read more...]
A 17-Year-Old Who Doesn’t Tweet!! Hmmm…
One of the big stories at last week's U.S. Open golf championship was 17-year-old Beau Hossler. Beau made a good run at the professional and much older leaders through the whole tournament. He was on national TV a LOT and, as you'd expect, became a trending topic on Twitter. There's only one thing. Beau don't tweet. Interviewed on TV and asked about how he (and apparently his hot … [Read more...]
If You Aren’t Aggressively Using Social Media, You’re An Idiot. Or Not.
Yes, my mind is officially boggled. The statistics that continue to to be pumped out by the social media community (or should they be called the social media media?) are increasingly staggering: Facebook has over 800 million active users. (Social Media Examiner) Twitter now has 100 million active users. (CNN/Fortune) Over 3 billion hours of video are watched each month on YouTube. … [Read more...]
Is Social Media Working For You?
I just read an interesting post by Amy Porterfield on the Social Media Examiner blog. Her post, Most Marketers Not Profiting From Social Media, doesn't surprise me in the least. Social media is such a different animal from any other marketing media that I think it's going to take quite a while for people and companies to figure this thing out.As you've probably guessed, I'm a bit … [Read more...]
That Pesky Twitter Thingie
Unless you've been under a rock, in a coma, or a complete Luddite (which means, of course, you wouldn't be reading THIS), you've noticed a recent barrage of media attention to this little social media tool called Twitter.What exactly is Twitter and why should you care? Wikipedia defines Twitter this way:Twitter is a free social networking and micro-blogging service that enables its … [Read more...]