by steveamiller | Jan 12, 2008 | advertising, branding, customer service, marketing, Sales, strategy, the customer, Trust
Let’s play a game this year and maybe you’ll play along. I’m going to attempt to keep a record of all the companies who either lose me as a customer or who simply lose a potential sale. Reasons for either one can vary, but they shouldn’t be... by steveamiller | Nov 9, 2007 | branding, marketing, strategy, Trust
How great is your product or service? I’m sure you can tell me all about how you’ve got the best designed widget, the highest quality thingamajig, and the most amazing service on the planet. But while you drone on about how great you are, I’m... by steveamiller | Aug 20, 2007 | branding, marketing, strategy, the customer, Trust
Click on the photo and you can view the "apology" from Bob Eckert, Chairman & Chief Executive Officer of Mattel, Inc. regarding problems with lead paint and small magnets endangering our kids. Is he believable? I’m not so sure. While watching Bob,...