by Steve Miller | Sep 18, 2013 | the customer, transparency, Trust
Next month I'm speaking in Banff, AB for the International Distributors Association. They are a world wide non-profit association of independent businesses that supply quality parts, service and equipment to the heavy construction industry. In preparation...
by Steve Miller | Jan 17, 2013 | Ethics, transparency, Trust
I received the following email last week with the Subject line: "The Science of Persuasion." "Hi Steve, My name is Erica XXXXX and I'm a copywriter by day and around the clock tech-aficionado. The past couple of weeks I have been working on a...
by Steve Miller | Sep 25, 2012 | customer service, the customer, Trust
I'm sorry, gang. I didn't realize how long it's been since my last post! How time flies when you're having fun, right? I've had a pretty full end of Summer between family and work. I spent eight days in Chicago for the 2013 International...
by Steve Miller | Nov 16, 2011 | customer service, Old Rules, Trust
This is #11 and last in my series of Old Rules of Business That Still Matter. I hope you've found them interesting and useful. I've had tremendous response to the Old Rules, so I plan to combine them into a free ebook. These are by no means the be-all/end-all...
by Steve Miller | Mar 24, 2009 | Music, strategy, the customer, Trust
In a March 22, 2009 New York Times article, Susanna Hamner writes:After riding high for two decades, the company that makes the hulky bikes that devoted riders affectionately call Hogs is sputtering. Harley-Davidson's core customers are graying baby boomers, whose...
by Steve Miller | Feb 11, 2009 | branding, customer service, Ethics, marketing, the customer, Trust
Kay and I have been going through a frustrating period with a supplier recently. We really like the service they provide and have high hopes for our future with them, which is why I'm not mentioning their name in this post. (Of course, if things DON'T get...
