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Admit It. You Aren’t Good At Everything.

by Steve Miller | Sep 18, 2013 | the customer, transparency, Trust

Next month I'm speaking in Banff, AB for the International Distributors Association. They are a world wide non-profit association of independent businesses that supply quality parts, service and equipment to the heavy construction industry. In preparation...

The Science of Honesty & Transparency

by Steve Miller | Jan 17, 2013 | Ethics, transparency, Trust

I received the following email last week with the Subject line: "The Science of Persuasion." "Hi Steve, My name is Erica XXXXX and I'm a copywriter by day and around the clock tech-aficionado. The past couple of weeks I have been working on a...

Shocking News: Starbucks Is Not Your Friend!

by Steve Miller | Sep 25, 2012 | customer service, the customer, Trust

I'm sorry, gang. I didn't realize how long it's been since my last post! How time flies when you're having fun, right? I've had a pretty full end of Summer between family and work. I spent eight days in Chicago for the 2013 International...

He Who Cares The Most Wins: Old Rule #11

by Steve Miller | Nov 16, 2011 | customer service, Old Rules, Trust

This is #11 and last in my series of Old Rules of Business That Still Matter. I hope you've found them interesting and useful. I've had tremendous response to the Old Rules, so I plan to combine them into a free ebook. These are by no means the be-all/end-all...

Even Harley-Davidson is Struggling

by Steve Miller | Mar 24, 2009 | Music, strategy, the customer, Trust

In a March 22, 2009 New York Times article, Susanna Hamner writes:After riding high for two decades, the company that makes the hulky bikes that devoted riders affectionately call Hogs is sputtering. Harley-Davidson's core customers are graying baby boomers, whose...

Relationships are built on TRUST. Trust is built on TRUTH.

by Steve Miller | Feb 11, 2009 | branding, customer service, Ethics, marketing, the customer, Trust

Kay and I have been going through a frustrating period with a supplier recently. We really like the service they provide and have high hopes for our future with them, which is why I'm not mentioning their name in this post. (Of course, if things DON'T get...
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Steve Miller

Kelly’s Dad, Marketing Gunslinger, Amazon #1 Best Selling Author

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Recent Posts

5 Critical Elements Every B2B Marketer Needs in Their Content Strategy

Nov 22, 2022

A successful B2B content strategy requires a lot of thought and planning. You need to think about the goals of your campaign, the target audience, what type of content you will produce, and how you will distribute it. In this blog post, we will discuss 5 critical...

10 Random Business Lessons I’ve Learned in 45 Years

Nov 17, 2022

45 years ago I tried and failed to make it on the PGA Tour. Do you remember me? Even if you're old enough, of course you don't. My MOM didn't know. After that, I tried to be a stuntman in Hollywood. I quickly learned a valuable lesson: There are old stunt men and...

The 3 Biggest Mistakes B2B Websites Make

Oct 25, 2022

I feel like I'm a broken record. (No, I won't explain. Ask your grandfather.) It seems like every time I start working with another B2B company the same three mistakes keep popping up on their website. I understand why this continues to happen. It's because you're in...

Steve Miller
aka Kelly’s Dad & Marketing Gunslinger

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