by Steve Miller | Sep 18, 2013 | the customer, transparency, Trust
Next month I'm speaking in Banff, AB for the International Distributors Association. They are a world wide non-profit association of independent businesses that supply quality parts, service and equipment to the heavy construction industry. In preparation...
by Steve Miller | Jan 18, 2013 | messaging, transparency
A scorpion sat by a river wondering how he could get across. A turtle ambled by and the scorpion said, "Hey, turtle, would you give me a ride across the river?' The turtle responded, "Are you kidding? I may be slow, but I'm not stupid. You'll...
by Steve Miller | Jan 17, 2013 | Ethics, transparency, Trust
I received the following email last week with the Subject line: "The Science of Persuasion." "Hi Steve, My name is Erica XXXXX and I'm a copywriter by day and around the clock tech-aficionado. The past couple of weeks I have been working on a...
