by Steve Miller | Mar 24, 2009 | Music, strategy, the customer, Trust
In a March 22, 2009 New York Times article, Susanna Hamner writes:After riding high for two decades, the company that makes the hulky bikes that devoted riders affectionately call Hogs is sputtering. Harley-Davidson's core customers are graying baby boomers, whose...
by Steve Miller | Mar 11, 2009 | branding, customer service, marketing, Scott McKain, Shep Hyken, strategy, the customer
I have two very good friends who are coming out with new books you should have a look at. Shep Hyken's book, The Cult of the Customer, is slated for publication early April. But you can pre-order it through this special website, The Cult of the Customer /Friends,...
by Steve Miller | Feb 6, 2009 | advertising, Entrepreneur, Kenneth Cole, marketing, strategy
I read business books. I like reading business books. I especially like reading business books that make me think hard and give me new perspectives on strategy & marketing. And if you know me, I'm always looking for any opportunity to learn from a...
by Steve Miller | Feb 3, 2009 | branding, marketing, strategy, the customer, Trust
I live outside Seattle and it seems like we're getting bad news on a daily basis. First, it's Starbucks laying people off. Then it's Boeing laying people off. Then it's Microsoft laying people off. Then it's Starbucks laying people off (wait a...
by Steve Miller | Jan 27, 2009 | branding, experience marketing, marketing, strategy
Like most of you now, I'm fascinated by Zappos. And if by some really strange chance you haven't heard of Zappos yet, well, you will. They are rapidly climbing into the rarefied air occupied by legendary companies, like Nordstrom, Fedex, The American...
by Steve Miller | Jan 23, 2009 | marketing, strategy, success, the customer, Weblogs
Chris Brogan led me to the amazing storyteller, DYKC, and this post on his blog:DYKC™ Found Stories — MEN WANTEDThe sum total of descriptive words in this want ad is twenty-five. Twenty-five words opened the door to any man who dared brave the unknown. Feeling...
