by Steve Miller | Oct 28, 2009 | branding, marketing, strategy
Have you ever noticed that every time you buy a new box of Tide, there's something NEW and DIFFERENT about it?I don't remember where I first heard about this, but it's true. One time I buy it, it has 50% MORE DETERGENT (and MOUNTAIN SPRING FRESH SMELL!)....
by Steve Miller | Aug 10, 2009 | blogs, marketing, strategy
How Business Models Help Generate Business Plans /Marketing & Strategy Innovation Blog/ – by: Alexander … http://bit.ly/Lc3DD.
by Steve Miller | Aug 4, 2009 | marketing, strategy
My country club has me STEAMED.First off, let's establish the fact that most country clubs in the U.S. are in financial difficulty. The recession has been particularly bad for this industry because, for the most part, membership in a club is discretionary...
by Steve Miller | Jul 9, 2009 | marketing, strategy, video
by Steve Miller | Jun 29, 2009 | Innovation, strategy
Last week I facilitated a 2-day brainstorming meeting for the National Confectioners Association (NCA). One of the methods I've developed is a my own variation on the tried-and-true S.W.O.T. Analysis.We know that Strengths and Weaknesses are based on INTERNAL...
by Steve Miller | Jun 22, 2009 | blogs, branding, marketing, solo business, strategy
Check out my interview with Dan Schawbel on his Personal Branding Blog. He actually made me sound somewhat intelligent.