The late and amazing business consultant, Jim Rohn, used to say, “Successful people have big libraries. Poor people have big TVs.” It’s all well and good to pick up information from the Internet, but you can’t beat the wisdom delivered by top business books. Plus you can highlight passages and write notes in the margins. Books not only teach us, but they make us think. Here are five books … [Read more...]
Join my new LinkedIn Group!
I just started a new networking group on LinkedIn as an extension of Two Hat Marketing. Please join me in sharing ideas, questions, and answers about all things marketing, strategy, branding, and innovation, by joining us. Go to this link: http://www.linkedin.com/groups?about=&gid=4132580 And please be sure to tell your friends about our group. The more the merrier. … [Read more...]
The Four Ways To Increase Your Business. How do you score? (Redux)
I've had a few requests to see the actual results of this survey I did a few months ago. I've reopened the survey and also set it up so you can see the results after you take it. If you have any difficulty, please email me at steve@theadventure.com. And let's get more responses! I would greatly appreciate if you would forward this to your peers, as well as tweet about it. … [Read more...]
9 Great Marketing Books You Haven’t Read (Do you have #10 for me?)
Like many of you, I'm sure, I read a lot. I read about a book a week and it's 95% non-fiction. I'm particularly stuck on reading business books, especially those focused on strategy, marketing, and innovation, as you could probably guess. I've compiled quite a reference library of all the usual bestsellers, but I get most excited when I discover a book that most marketing people … [Read more...]
Microsoft proves it sucks at marketing, too
I have to admit even I was SHOCKED by what I saw Microsoft do (or maybe "didn't do" is a better way of putting it). If you've followed my blog for a while, you know I often rant about how competition doesn't create innovation. It creates conformity. In pretty much every industry I've spoken for or consulted in this is true (and I've worked in 123 different … [Read more...]
Are You Practicing “Serendipity” Marketing?
A friend of my wife manages a local business. She contacted Kay and I today to get our opinion on an advertising opportunity that came her way. The opportunity itself isn't important (even though it does involve … [Read more...]
So, What’s New With You?
Have you ever noticed that every time you buy a new box of Tide, there's something NEW and DIFFERENT about it?I don't remember where I first heard about this, but it's true. One time I buy it, it has 50% MORE DETERGENT (and MOUNTAIN SPRING FRESH SMELL!). The next time it's back to its original scent, but now has DAWN STAIN SCRUBBERS PLUS EXTRA PRE-TREATING ACTION. Other times it … [Read more...]
How business models help generate business plans
How Business Models Help Generate Business Plans /Marketing & Strategy Innovation Blog/ - by: Alexander ... http://bit.ly/Lc3DD. … [Read more...]
My Country Club is Going Out of Business and It’s Their Own Fault
My country club has me STEAMED.First off, let's establish the fact that most country clubs in the U.S. are in financial difficulty. The recession has been particularly bad for this industry because, for the most part, membership in a club is discretionary spending. We don't NEED country clubs.But our club is now in very serious trouble because it's losing members at an alarming rate … [Read more...]
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