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The Uncopyable Power of Story

Whether your business sells B2C or B2B, your customers are people. And people love stories. Do a Google Search for “Brand story,” and you’ll see a plethora of books, articles, videos and more, all on crafting the right story for your business. It can be...

Storytelling the Pixar Way

Good speakers and authors don't tell jokes. They tell stories. Good marketers use stories to explain their products and services. People relate to stories. Jokes are for cocktail parties. Even when presenting a marketing, or innovation, or branding talk to...