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This is Definitely Something You Can Steal

by Steve Miller | Jun 30, 2022 | Innovation, marketing, Steal Genius

My smokin’ hot wife, Kay, recently received an email from the company we use for our furnace service. This is VERY SMART MARKETING and a great example of Stealing Genius.   

How To Create Powerful, Uncopyable Experiences For Your Target Customer

by Steve Miller | May 30, 2022 | Steal Genius, Innovation, uncopyable

I was recently interviewed by John Jantsch for the Duct Tape Marketing Podcast, We’re talking about my latest book — Stealing Genuis: The Seven Levels of Adaptive Innovation. Improvement is not innovation and innovation is essential if your aim is to survive in...

Nobody knows what to do right now, so here’s what to do

by Steve Miller | May 26, 2020 | #generationlockdown, marketing stimulus, Steal Genius

There are a LOT of “experts” out there pontificating on what businesses should do as we come out of the crisis. The problem is none of them have ANY idea what businesses should do. Nobody knows! We’ve never been through anything like this, so the...

Stealing Genius: The Surprising Story of Hedy Lamarr

by kaykmiller | Sep 19, 2018 | Innovation, Steal Genius, Uncategorized, uncopyable

What do you know about actress Hedy Lamarr? There’s more to Lamarr’s story than the average person assumes – myself being an average person.  The surprising truth – that she was an inventor who used the concept of Stealing Genius – is revealed in the...

Dying Small Town Becomes Uncopyable by Thinking Big

by Steve Miller | Aug 28, 2017 | Innovation, Steal Genius

It’s not news that small towns across America are struggling to survive. Downtown Mom-and-Pop shops are going out of business and young people are moving to big cities to find jobs. Are small towns doomed or can they survive? And what’s the lesson for small...

Three Examples of Uncopyable

by Steve Miller | Apr 3, 2017 | Amazon, Disney, Innovation, Steal Genius, Uncategorized

I’m always on the lookout for ideas and illustrations (good and bad) I can share with my BFFs. Achieving Uncopyable status is HARD, so the more examples we can see, the better. This past week I found three such opportunities – each representing a different...

Steve Miller

Kelly’s Dad, Marketing Gunslinger, Amazon #1 Best Selling Author

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Recent Posts

5 Critical Elements Every B2B Marketer Needs in Their Content Strategy

Nov 22, 2022

A successful B2B content strategy requires a lot of thought and planning. You need to think about the goals of your campaign, the target audience, what type of content you will produce, and how you will distribute it. In this blog post, we will discuss 5 critical...

10 Random Business Lessons I’ve Learned in 45 Years

Nov 17, 2022

45 years ago I tried and failed to make it on the PGA Tour. Do you remember me? Even if you're old enough, of course you don't. My MOM didn't know. After that, I tried to be a stuntman in Hollywood. I quickly learned a valuable lesson: There are old stunt men and...

The 3 Biggest Mistakes B2B Websites Make

Oct 25, 2022

I feel like I'm a broken record. (No, I won't explain. Ask your grandfather.) It seems like every time I start working with another B2B company the same three mistakes keep popping up on their website. I understand why this continues to happen. It's because you're in...

Steve Miller
aka Kelly’s Dad & Marketing Gunslinger

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