by Steve Miller | May 22, 2016 | marketing, Small business marketing
I just returned from a golf trip with my Band of Idiots. Some argued with me about my video two weeks ago. They seemed to think being in the B2B world makes their marketing different. Nope. Please comment and share!
by Steve Miller | Jul 20, 2015 | branding, marketing, referral marketing, Small business, Small business marketing, Word of Mouth
I had the privilege of recently interviewing Rob Samuels, COO of Makers Mark Distillery and eighth generation in his family to run the company. Makers Mark is an outstanding marketer and great example of creating the club your target market wants to be members of....
by Steve Miller | Jun 30, 2015 | branding, growth, marketing, Promotions, Sales, Small business marketing
When two people decide to do business together for the first time, one of them is taking a bigger implied risk than the other. That person is the prospect who is now becoming a customer. The new customer has agreed to pay a set amount of money for a product or service...
by Steve Miller | Jul 25, 2013 | branding, direct mail, referral marketing, Small business marketing, video, Webinars, YouTube
Being an entrepreneur can be equally rewarding and frustrating. Owning your own business, no matter how small, can provide a giant measure of enjoyment and personal satisfaction. I can personally attest to that. There is much that can be frustrating, though. One is...
by Steve Miller | Jul 16, 2012 | branding, Small business marketing
I get a lot of views and comments about my Rules page on my corporate website. In the 20+ years since I wrote my first rule, I think I received one semi-negative comment and hundreds of positive ones. My Rules came out of a bad situation with a big client. They were...
by Steve Miller | May 14, 2012 | branding, customer service, Innovation, marketing, Small business marketing
My smoking hot wife, Kay, and I saw The Avengers this past weekend. It was one of those fun movies — lots of action, awesome special effects, and a great example of what I call the Unexpected WOW. (Note: I know it was Mother's Day yesterday and maybe Kay...
