by kaykmiller | Sep 26, 2017 | branding, marketing, Rockstar, Uncategorized, uncopyable
Need shoes? I recommend you do what I did, and order from one of our Uncopyable Rock Stars: Zappos. I love that the Zappos branding promise is summed up in the printed message on the box. And when I ordered shoes recently, Zappos definitely delivered. “Free... by kaykmiller | Sep 15, 2017 | branding, marketing, Rockstar, uncopyable
The song “Margaritaville”came out in 1977. That was the year I graduated from high school – hearing it takes me back in time. No matter what your age, I bet Jimmy Buffet’s ode to beach life makes you feel a little more laid back. That feeling... by kaykmiller | Sep 1, 2017 | branding, Entrepreneur, marketing, messaging, Rockstar, uncopyable
[fvplayer src=”https://www.youtube.com/watch?v=r129vbkjmCE” splash=”https://www.theadventure.com/wp-content/uploads/2017/09/Screen-Shot-2017-09-01-at-10.08.50-AM.png” width=”560″ height=”315″] Have you ever heard of... by kaykmiller | Aug 24, 2017 | advertising, marketing, Rockstar, Uncategorized, uncopyable
How many advertising media can you remember seeing as a kid that are still being effectively used? We used to watch commercials on TV. Now we DVR the shows and skip the commercials. As for radio, most of us listen to Sirius, or podcasts, or play lists on our phones.... by kaykmiller | Aug 18, 2017 | branding, marketing, Rockstar, uncopyable
I can’t really describe this Uncopyable Rockstar. I’ll explain in a minute why that’s a good thing. If you haven’t been to Teatro Zinzanni, here’s a quote from their website: “It’s a three-hour whirlwind of International... by kaykmiller | Jul 20, 2017 | branding, marketing, Rockstar, Uncategorized, uncopyable
I burst out laughing when I saw this billboard for Lee’s Discount Liquor in Las Vegas. Steve and I were in the midst of a slightly crazy road trip: Two weeks. 3200 miles. Just us – and the dog. (Okay, completely crazy.) As we drove the Las Vegas highways, we saw... 
