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A Different Perspective On Being Thankful Using Mental Subtraction

Nov 23, 2020

In the movie, "It's a Wonderful Life," George Bailey (Jimmy Stewart) finds himself broke and no means to pay some big bills. Distraught he considers committing suicide so his wife would get insurance money. When that fails, he laments, "Maybe I should have never been...

How to Use Empathy Marketing and Creating the Rules

Sep 22, 2020

Before Covid it was pretty common for us to treat our personal and professional lives as somewhat separate. B2B companies didn't use empathy marketing. Because of Covid, though, the overlap of home and office has grown a lot. If you're not embracing honest empathy...

Account-Based Marketing is a Shiny Object

Sep 14, 2020

One of the current hot business marketing fads is "account-based marketing," or ABM. On the surface, ABM sounds really cool and very, very smart. And some of the new jargon used by ABM providers is just techno-babble. It seems to almost as popular today as "pivot."...

Steve Miller
aka Kelly’s Dad & Marketing Gunslinger

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