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Offering $$ for referrals? Might want to think again.

by Steve Miller | Dec 3, 2019 | referral marketing, Referrals, Word of Mouth

I received an email recently from a company offering to pay up to $500 for qualified referrals. Frankly, I think this is a bad idea for several reasons. Watch this week’s UNCOPYABLE Business video and see why I say that! Get 50% off my Breakthrough Referrals...

[7/7] What’s your plan for future referrals?

by Steve Miller | Jun 24, 2019 | referral marketing, Referrals

Part 7 of 7 The final question in my initial interviews! Tell me about your referral marketing program. We all rely heavily on referrals, yet an astounding number of companies don’t put together a formalized referral marketing strategy! It simply doesn’t...

It’s a New Dawn…a New Day…a New Year…

by Steve Miller | Jan 3, 2017 | B2B Marketing, marketing, referral marketing, Sales

Are you glad 2016 is over? Or did you have an epic year and wish it would never end? Well, either way, it’s OVER, and that’s both good and bad news! Regardless of whether you had a bad year or a good year, you still have to work hard to grow your business...

The Opportunity to be Legendary

by Steve Miller | Sep 14, 2015 | customer service, experience marketing, marketing, referral marketing, the customer, Word of Mouth

Don’t anybody move. Keep your hands where I can see them. And you might want to sit down for this. I’ve got a GREAT customer service story for you! And there’s a terrific lesson we can all learn from it. My smoking’ hot wife, Kay, works for the...

Interview with Makers Mark Distillery

by Steve Miller | Jul 20, 2015 | branding, marketing, referral marketing, Small business, Small business marketing, Word of Mouth

I had the privilege of recently interviewing Rob Samuels, COO of Makers Mark Distillery and eighth generation in his family to run the company. Makers Mark is an outstanding marketer and great example of creating the club your target market wants to be members of....

7 Marketing Tools Every Small B2B Must Use

by Steve Miller | Jul 25, 2013 | branding, direct mail, referral marketing, Small business marketing, video, Webinars, YouTube

Being an entrepreneur can be equally rewarding and frustrating. Owning your own business, no matter how small, can provide a giant measure of enjoyment and personal satisfaction. I can personally attest to that. There is much that can be frustrating, though. One is...
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Steve Miller

Kelly’s Dad, Marketing Gunslinger, Amazon #1 Best Selling Author

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Recent Posts

5 Critical Elements Every B2B Marketer Needs in Their Content Strategy

Nov 22, 2022

A successful B2B content strategy requires a lot of thought and planning. You need to think about the goals of your campaign, the target audience, what type of content you will produce, and how you will distribute it. In this blog post, we will discuss 5 critical...

10 Random Business Lessons I’ve Learned in 45 Years

Nov 17, 2022

45 years ago I tried and failed to make it on the PGA Tour. Do you remember me? Even if you're old enough, of course you don't. My MOM didn't know. After that, I tried to be a stuntman in Hollywood. I quickly learned a valuable lesson: There are old stunt men and...

The 3 Biggest Mistakes B2B Websites Make

Oct 25, 2022

I feel like I'm a broken record. (No, I won't explain. Ask your grandfather.) It seems like every time I start working with another B2B company the same three mistakes keep popping up on their website. I understand why this continues to happen. It's because you're in...

Steve Miller
aka Kelly’s Dad & Marketing Gunslinger

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