by Steve Miller | Jun 30, 2015 | branding, growth, marketing, Promotions, Sales, Small business marketing
When two people decide to do business together for the first time, one of them is taking a bigger implied risk than the other. That person is the prospect who is now becoming a customer. The new customer has agreed to pay a set amount of money for a product or service...
by Steve Miller | Dec 17, 2013 | Promotions
I love great promotions. I love unselfish sharing. I really love it when a company unselfishly shares with its customers and then gets some promotional pats on the back. It’s the holiday season, so take 5 1/2 minutes to watch this entire video of how WestJet...
by Steve Miller | Aug 23, 2013 | advertising, Promotions, Sales
I've written about my old country club before. For a number of years now, the leadership has managed to make one mistake after another running and marketing the club. Despite offers of help by many people who actually have experience in sales and marketing,...
by Steve Miller | Jul 27, 2013 | advertising, Promotions
I recently blogged about an amazing marketing promotion Kontor Records did to promote one of their artists. It was a killer idea. I've got another one for you. Fevicol, a brand of adhesives owned by the Indian company Pidilite, wanted to show how powerful their...
by Steve Miller | Mar 22, 2013 | advertising, Promotions
I love great publicity stunts, especially when they're totally congruent with the brand. I love them even better when they can almost be taken seriously. One oustanding example in the Seattle area a few years ago was the "discovery" of an old 1950's...
by Steve Miller | Jan 30, 2013 | advertising, Promotions
Philippe Dubost is a web product manager based in Paris. He wants a new adventure somewhere else in the world, so he designed one the best CV I've ever seen – an amazing replica of an Amazon product page. Consider the fact that resumés are simply marketing...
