by steveamiller | Oct 3, 2016 | Books, experience marketing, Innovation, Peter Drucker
Last week I attended Graph Expo, the print,/imaging/graphics industry big show. At the opening session I heard a presentation on the State of the Industry and learned a startling statistic about the S&P 500 that applies to ALL companies in ALL industries....
by steveamiller | Jul 11, 2016 | marketing, Peter Drucker
Peter Drucker said a business has only two basic functions: marketing and innovation. Both of those focus on generating revenue. So why do many, if not most, businesses spend more time trying to SAVE money? That’s a good question. Be sure to watch the entire...
by steveamiller | Jul 8, 2012 | advertising, Peter Drucker
Over the years of speaking and consulting, there are a group of questions people seem to ask over and over. One of those is a variation on the question, "How much should we spend on marketing?"I was reminded of this question while reading Dan Kennedy's...
by steveamiller | May 1, 2012 | branding, Innovation, marketing, Peter Drucker
You know who Peter Drucker is, right? He was (and probably still is) the godfather of management theory and practice. And if Peter Drucker gave you some great advice, would you dare argue with him? Don't be crazy, of course you wouldn't. Even if he is dead,...
by steveamiller | Dec 14, 2010 | Innovation, marketing, Peter Drucker, Small business, Small business marketing, strategy
I have to admit even I was SHOCKED by what I saw Microsoft do (or maybe "didn't do" is a better way of putting it). If you've followed my blog for a while, you know I often rant about how competition doesn't create innovation. It creates...
by steveamiller | Nov 18, 2010 | marketing, Peter Drucker, Referrals, Small business, Small business marketing
What is it about marketing that we don't get? Almost all of us, Peter Drucker included, understand that marketing is important (dare I say critical?) to the success of our business. Drucker wrote, "Because its purpose is to create a customer, the business...
