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Don’t Be This Startling S&P Statistic!

by Steve Miller | Oct 3, 2016 | Books, experience marketing, Innovation, Peter Drucker

Last week I attended Graph Expo, the print,/imaging/graphics industry big show. At the opening session I heard a presentation on the State of the Industry and learned a startling statistic about the S&P 500 that applies to ALL companies in ALL industries....

Would You Rather Save Money Or Make Money?

by Steve Miller | Jul 11, 2016 | marketing, Peter Drucker

Peter Drucker said a business has only two basic functions: marketing and innovation. Both of those focus on generating revenue. So why do many, if not most, businesses spend more time trying to SAVE money? That’s a good question. Be sure to watch the entire...

How Much Should You Spend On Marketing?

by Steve Miller | Jul 8, 2012 | advertising, Peter Drucker

Over the years of speaking and consulting, there are a group of questions people seem to ask over and over. One of those is a variation on the question, "How much should we spend on marketing?"I was reminded of this question while reading Dan Kennedy's...

Would You Dare Argue With Peter Drucker?

by Steve Miller | May 1, 2012 | branding, Innovation, marketing, Peter Drucker

You know who Peter Drucker is, right? He was (and probably still is) the godfather of management theory and practice. And if Peter Drucker gave you some great advice, would you dare argue with him? Don't be crazy, of course you wouldn't. Even if he is dead,...

Microsoft proves it sucks at marketing, too

by Steve Miller | Dec 14, 2010 | Innovation, marketing, Peter Drucker, Small business, Small business marketing, strategy

I have to admit even I was SHOCKED by what I saw Microsoft do (or maybe "didn't do" is a better way of putting it). If you've followed my blog for a while, you know I often rant about how competition doesn't create innovation. It creates...

Apparently, Most Of Us Suck At Marketing

by Steve Miller | Nov 18, 2010 | marketing, Peter Drucker, Referrals, Small business, Small business marketing

What is it about marketing that we don't get? Almost all of us, Peter Drucker included, understand that marketing is important (dare I say critical?) to the success of our business. Drucker wrote, "Because its purpose is to create a customer, the business...

Steve Miller

Kelly’s Dad, Marketing Gunslinger, Amazon #1 Best Selling Author

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Recent Posts

5 Critical Elements Every B2B Marketer Needs in Their Content Strategy

Nov 22, 2022

A successful B2B content strategy requires a lot of thought and planning. You need to think about the goals of your campaign, the target audience, what type of content you will produce, and how you will distribute it. In this blog post, we will discuss 5 critical...

10 Random Business Lessons I’ve Learned in 45 Years

Nov 17, 2022

45 years ago I tried and failed to make it on the PGA Tour. Do you remember me? Even if you're old enough, of course you don't. My MOM didn't know. After that, I tried to be a stuntman in Hollywood. I quickly learned a valuable lesson: There are old stunt men and...

The 3 Biggest Mistakes B2B Websites Make

Oct 25, 2022

I feel like I'm a broken record. (No, I won't explain. Ask your grandfather.) It seems like every time I start working with another B2B company the same three mistakes keep popping up on their website. I understand why this continues to happen. It's because you're in...

Steve Miller
aka Kelly’s Dad & Marketing Gunslinger

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