by Steve Miller | Jun 30, 2020 | B2B Marketing, Old Rules
In my opinion, the PURPOSE of Marketing is to be on the mind of the prospect when the prospect is ready to buy! We don’t always know when that might happen, though, so how can we make sure to still be on their mind? In this episode, Steve shares one of the best...
by Steve Miller | Feb 10, 2020 | Old Rules
I wrote this post back in 2010 and received a LOT of comments. I ran across it again this past weekend and thought it’s a good time to bring it back out. Please let me know your thoughts (especially you younger people!), and share with friends. I first noticed...
by Steve Miller | Aug 8, 2016 | marketing, messaging, Old Rules, Small business marketing, wise sayings
I hate absolutes, like when someone says, “it’s always this,” or “it’s never that.” I really hate it when I hear, “This is the only way to do this,” especially when it comes to business and marketing. Please Comment and...
by Steve Miller | Nov 16, 2011 | customer service, Old Rules, Trust
This is #11 and last in my series of Old Rules of Business That Still Matter. I hope you've found them interesting and useful. I've had tremendous response to the Old Rules, so I plan to combine them into a free ebook. These are by no means the be-all/end-all...
by Steve Miller | Oct 2, 2011 | customer service, marketing, Old Rules, Small business, Small business marketing
Most of you remember the Cabbage Patch Kid craze of 1983. That Christmas Season (this was before we started using the politically correct "Holiday Season") the Cabbage Patch Kids were the hottest toy to put under the tree. To fill in those of you...
by Steve Miller | Sep 3, 2011 | advertising, Books, Hotels, marketing, Old Rules, Small business, Small business marketing
This is Part 8 in my series, The Old Rules of Business That Still Matter. Links to previous Rules are available in right sidebar. We're ALL trying to grow our business. We're ALL looking for ways to generate new prospects and new customers. We use email,...
