by Steve Miller | May 1, 2017 | competition, marketing funnel, messaging, uncopyable
The Robert Collier’s Letter Book, published in 1937, gave us one of the most important and shared pieces of marketing advice ever. This was personally driven home several years ago when I facilitated a strategic planning session for a large organization’s board of...
by Steve Miller | Aug 8, 2016 | marketing, messaging, Old Rules, Small business marketing, wise sayings
I hate absolutes, like when someone says, “it’s always this,” or “it’s never that.” I really hate it when I hear, “This is the only way to do this,” especially when it comes to business and marketing. Please Comment and...
by Steve Miller | Aug 1, 2016 | marketing, messaging
After a recent video where I declared that “find a need and fill it” is bogus, I’ve had several people ask how I feel about the idea of building awareness. Guess what? Awareness without persuasion to connect is bogus, too. Watch this edition of my...
by Steve Miller | Feb 15, 2016 | content marketing, Email marketing, messaging
I recently read an article in an online business magazine that declared “content marketing is waning among B2B marketers.” I’m not totally sure what to make of that. Oh sure, a lot of big companies have thrown a gazillion dollars at the Content...
by Steve Miller | Jan 18, 2013 | messaging, transparency
A scorpion sat by a river wondering how he could get across. A turtle ambled by and the scorpion said, "Hey, turtle, would you give me a ride across the river?' The turtle responded, "Are you kidding? I may be slow, but I'm not stupid. You'll...
by Steve Miller | Dec 26, 2012 | copywriting, messaging
As I wrote in my last post, I recently decided to have my webinars transcribed and edited. The transcription part was easy, but then I needed someone who could take my verbal ramblings and make them readable. I chose oDesk.com for my little project and...
