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Awareness Without Persuasion Is Bogus

After a recent video where I declared that “find a need and fill it” is bogus, I’ve had several people ask how I feel about the idea of building awareness. Guess what? Awareness without persuasion to connect is bogus, too. Watch this edition of my...

My 2¢ About Lance Armstrong

A scorpion sat by a river wondering how he could get across. A turtle ambled by and the scorpion said, "Hey, turtle, would you give me a ride across the river?' The turtle responded, "Are you kidding? I may be slow, but I'm not stupid. You'll...