by Steve Miller | Jun 3, 2019 | marketing message, messaging
A few months ago Steve surveyed his BFF’s with the single question, “What is your biggest challenge regarding marketing and generating new leads?” The #1 response by a long shot was, “Creating a message that our moose responds to.” While...
by Steve Miller | Feb 12, 2019 | messaging
Have you ever been at a noisy party and all of sudden you heard something said that caught your attention? We all have. In my case, these two words were a really big dream I’d had for many years. And because I heard them from a conversation on the other side of...
by Steve Miller | Jul 3, 2018 | marketing, messaging, reticular activating center, teleology
Leg cramps are not only extremely painful, but since they often happen at night, they cause loss of sleep. This is a real problem and you’re looking for a solution! If this really applies to you, then most likely, that’s why you checked out my message. Why...
by Steve Miller | Sep 18, 2017 | bad marketing, messaging
Maybe it’s my age showing. Maybe it’s my small town Indiana upbringing. I’m getting tired and more than a little offended by the loosening of language in the business world. Bestselling books dropping F— and Sh— in the title. High traffic websites casually using the...
by kaykmiller | Sep 1, 2017 | branding, Entrepreneur, marketing, messaging, Rockstar, uncopyable
[fvplayer src=”https://www.youtube.com/watch?v=r129vbkjmCE” splash=”https://www.theadventure.com/wp-content/uploads/2017/09/Screen-Shot-2017-09-01-at-10.08.50-AM.png” width=”560″ height=”315″] Have you ever heard of...
by Steve Miller | Aug 22, 2017 | customer experience, marketing, messaging
Do you think everybody who fits the profile of your targeted customer needs your product or service? Well, guess what, there are a lot of them who don’t agree with you! Here’s a simple fact of selling and marketing: people only change when they are DISSATISFIED with...
