by Steve Miller | Mar 27, 2018 | marketing, uncopyable
I can’t promise you’ll have the same results, but my new best friend, Pete Harris, Co-Owner of Incisive Computing Solutions sent this to us this week. What was the #1 reason why Pete and his great team (hello Jim and Matt!) achieved such phenomenal results. You’ll...
by Steve Miller | Feb 28, 2018 | customer relationship, lead generation, marketing
I recently surveyed my BFFs (that’s YOU!) asking to rate their use of a list of marketing tools. How competent do they feel about these tools? Which tools do they want to learn more about? After studying the results, three important questions came to mind: Are...
by Steve Miller | Nov 13, 2017 | bad marketing, marketing
I read an interesting and disturbing statistic on LinkedIn today. 70% of all marketing people (managers, directors, VPs, CMOs, etc.) are unable to prove ROI from their marketing efforts. Is this true? This is not good, of course. Marketing can be measurable with the...
by Steve Miller | Oct 2, 2017 | heuristics, marketing
Today’s world sure seems crazy and one of the craziest things is our apparent difficulty communicating with each other. Obviously, we need to try our best to understand each other, work together, and do our best to make the world a better place. But the fact is,...
by kaykmiller | Sep 26, 2017 | branding, marketing, Rockstar, Uncategorized, uncopyable
Need shoes? I recommend you do what I did, and order from one of our Uncopyable Rock Stars: Zappos. I love that the Zappos branding promise is summed up in the printed message on the box. And when I ordered shoes recently, Zappos definitely delivered. “Free...
by Steve Miller | Sep 25, 2017 | bad marketing, marketing
A giant misconception about marketing is that it’s more art than science. Couldn’t be further from the truth. The problem is marketing usually isn’t held to the same standards as sales. Sales knows what it’s expectations are. Here is your quota. Make your quota and...
