We've all fallen into this trap. Some of us learn from this mistake. Many don't. Many pay a terrible price. The trap? It's when business is so good, we don't have time for marketing. We get focused on operations, production, and delivery. But don't worry about that, because eventually the orders dry up and you don't have to worry about operations, production, and delivery! You'll have … [Read more...]
Marketing is Officially More Important Than Sales
I don't know exactly when the baton was officially passed, but it's pretty clear it has been. Marketing is more important than sales. Actually, marketing isn't just more important than sales; it's CRITICALLY more important. You might disagree. In fact, I'd guess that many of my BFFs would, which is completely understandable. It's our heuristics. It's in our DNA that sales is the engine … [Read more...]
Uncopyable Podcast Interviews with Steve Miller
Can't get enough of Steve Miller? Feast your ears on one - or all - of these recent podcasts. Listen as the hosts pick Steve's brain for advice that will make you and your business Uncopyable. Bye bye, boring commute. Hello, gripping entertainment with game-changing insights! These are perfect to enjoy as you drive, walk or fly. Or you can just sit, and … [Read more...]
Humor and Uncopyable Marketing
I bet you love to laugh. You wouldn't be a follower of Steve Miller's if you didn't. Steve's a pretty funny guy. As his other half, (our 32nd anniversary is coming up in October) I have the opportunity to laugh with him - and at him - almost daily. Laughter is an endorphin-booster, a tension-easer, and just plain fun. Which makes humor a smart marketing tool that's not used nearly … [Read more...]
The Scam Victims Didn’t Want to End
Have you ever heard about a scam so good that even after it was exposed, the victims didn’t want it to end? It happened, and there are some Uncopyable Lessons to be learned. You might be familiar with the story of Don Lowry and his “Angels.” Lowry was busted back in the 80’s, but I only heard the story recently. It was featured on the NPR podcast, The Hidden Brain, hosted by Shankar … [Read more...]
Do you still own a fax machine? Do your customers?
Last week I spoke in Salt Lake City. Afterwards, an attendee attempted to school me that offline marketing was dead and we should only be using online, digital marketing. He'd learned that from one of the current big-time "gurus." Not only is that guru is dead wrong, but apparently he doesn't really understand what marketing is all about. Watch this week's UNCOPYABLE Business and learn why I … [Read more...]
Do You Or Someone You Love Suffer From Leg Cramps?
Leg cramps are not only extremely painful, but since they often happen at night, they cause loss of sleep. This is a real problem and you're looking for a solution! If this really applies to you, then most likely, that's why you checked out my message. Why did you do that? The answer is because your reticular activating center was on alert. Even subconsciously, this little part of your brain … [Read more...]
Classic Rewind: The Purpose Of Marketing
Do you sometimes get caught up on clickbait titles like, "The NEW Rules of Marketing," or "Forget Everything You Learned About Marketing...?" I get it. We're all looking for any new ideas that will help us make more money. But there is also timeless wisdom, strategies, and tools that will always carry us to success. (Hint: offline marketing still works!). I was playing in my own Wayback … [Read more...]
How Do You Rate On the 5 Profit Multipliers?
I've been doing this for over 32 years. I've written seven books, including a best-seller. I've given over 1600 paid presentations around the world to a few hundred thousand executives. I've advised hundreds of businesses -- from home-based to Fortune 100. And there's ONE constant attitude that never ceases to make me totally crazy. Stop looking for the shiny object you think is going to … [Read more...]
Episode #89: Year-to-year increase of 1879.1%!
I can’t promise you’ll have the same results, but my new best friend, Pete Harris, Co-Owner of Incisive Computing Solutions sent this to us this week. What was the #1 reason why Pete and his great team (hello Jim and Matt!) achieved such phenomenal results. You’ll have to watch this week’s UNCOPYABLE Business video to find out! If you aren't getting notice of my UNCOPYABLE Business … [Read more...]
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