by Steve Miller | May 1, 2017 | competition, marketing funnel, messaging, uncopyable
The Robert Collier’s Letter Book, published in 1937, gave us one of the most important and shared pieces of marketing advice ever. This was personally driven home several years ago when I facilitated a strategic planning session for a large organization’s board of...
by Steve Miller | Feb 7, 2017 | funnel, marketing funnel
We know what a sales and marketing funnel is. Get a lot of people and companies into the top of the funnel, and hope and pray that a good number of them will come out the bottom as new customers. What happens in between, though, is often unclear and inefficient....
