Three more additions to my Unfinished Manifesto for marketers: Under promise and over deliver. The world is overcrowded with companies, small and large who make big promises and then fall short on delivery. (Of course, you need to make sure YOUR smaller promise is still more than good enough.) Focus on a niche. You can't please everyone, so don't even try. Get thee to a podium. Professional … [Read more...]
Unfinished Manifesto
I've been working on creating my own Manifesto. The problem I'm having is I keep adding new thoughts, so it seems it won't ever get done. Rather than wait until it falls into my definition of perfect, I'll post a few of what I've got so far: Find a need and fill it is bogus. The truth is we all think everybody needs our products and services. The problem with that thinking is that most of our … [Read more...]
Confusing Busyness With Effectiveness
Aaargh! I hate being human sometimes. I've fallen into the trap of confusing busyness with effectiveness. You know what I'm talking about. We "really good time managers" diligently create our daily To-Do list. Then we prioritize the list to make sure we focus our efforts on the most important items first. And that's where the trap hits us. It's only human nature to look at URGENT items … [Read more...]
I Fit My Own Criteria Very Well (& I’m #112!)
On January 11, Todd And(rlik) published the Power 150. Todd describes it as a ranking of the top marketing blogs in America and his attempt to add a sliver of value within the massive marketing blogosphere. Todd obviously spent a great deal of time compiling the criteria for the Power 150 and I'm proud to say that Two Hat Marketing made the list at #112. This is actually pretty way … [Read more...]
Who’s in charge here?
In celebration of the Long Tail and the ongoing transfer of information power. … [Read more...]