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Unfinished Manifesto – Part 2

by Steve Miller | Mar 30, 2007 | branding, customer service, Innovation, long tail, marketing, Sales, strategy, the customer

Three more additions to my Unfinished Manifesto for marketers: Under promise and over deliver. The world is overcrowded with companies, small and large who make big promises and then fall short on delivery. (Of course, you need to make sure YOUR smaller promise is...

Unfinished Manifesto

by Steve Miller | Mar 26, 2007 | blogs, branding, customer service, Innovation, long tail, marketing, strategy, the customer

I’ve been working on creating my own Manifesto. The problem I’m having is I keep adding new thoughts, so it seems it won’t ever get done. Rather than wait until it falls into my definition of perfect, I’ll post a few of what I’ve got so...

Confusing Busyness With Effectiveness

by Steve Miller | Feb 14, 2007 | blogs, branding, customer service, Innovation, long tail, marketing, strategy, Weblogs

Aaargh! I hate being human sometimes. I’ve fallen into the trap of confusing busyness with effectiveness. You know what I’m talking about. We "really good time managers" diligently create our daily To-Do list. Then we prioritize the list to make...

I Fit My Own Criteria Very Well (& I’m #112!)

by Steve Miller | Jan 15, 2007 | blogs, branding, long tail, marketing, Weblogs, Z List

On January 11, Todd And(rlik) published the Power 150. Todd describes it as a ranking of the top marketing blogs in America and his attempt to add a sliver of value within the massive marketing blogosphere. Todd obviously spent a great deal of time compiling the...

Who’s in charge here?

by Steve Miller | Sep 18, 2006 | long tail, marketing

In celebration of the Long Tail and the ongoing transfer of information power.

Steve Miller

Kelly’s Dad, Marketing Gunslinger, Amazon #1 Best Selling Author

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A successful B2B content strategy requires a lot of thought and planning. You need to think about the goals of your campaign, the target audience, what type of content you will produce, and how you will distribute it. In this blog post, we will discuss 5 critical...

10 Random Business Lessons I’ve Learned in 45 Years

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45 years ago I tried and failed to make it on the PGA Tour. Do you remember me? Even if you're old enough, of course you don't. My MOM didn't know. After that, I tried to be a stuntman in Hollywood. I quickly learned a valuable lesson: There are old stunt men and...

The 3 Biggest Mistakes B2B Websites Make

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I feel like I'm a broken record. (No, I won't explain. Ask your grandfather.) It seems like every time I start working with another B2B company the same three mistakes keep popping up on their website. I understand why this continues to happen. It's because you're in...

Steve Miller
aka Kelly’s Dad & Marketing Gunslinger

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