by Steve Miller | Mar 30, 2007 | branding, customer service, Innovation, long tail, marketing, Sales, strategy, the customer
Three more additions to my Unfinished Manifesto for marketers: Under promise and over deliver. The world is overcrowded with companies, small and large who make big promises and then fall short on delivery. (Of course, you need to make sure YOUR smaller promise is...
by Steve Miller | Mar 26, 2007 | blogs, branding, customer service, Innovation, long tail, marketing, strategy, the customer
I’ve been working on creating my own Manifesto. The problem I’m having is I keep adding new thoughts, so it seems it won’t ever get done. Rather than wait until it falls into my definition of perfect, I’ll post a few of what I’ve got so...
by Steve Miller | Feb 14, 2007 | blogs, branding, customer service, Innovation, long tail, marketing, strategy, Weblogs
Aaargh! I hate being human sometimes. I’ve fallen into the trap of confusing busyness with effectiveness. You know what I’m talking about. We "really good time managers" diligently create our daily To-Do list. Then we prioritize the list to make...
by Steve Miller | Jan 15, 2007 | blogs, branding, long tail, marketing, Weblogs, Z List
On January 11, Todd And(rlik) published the Power 150. Todd describes it as a ranking of the top marketing blogs in America and his attempt to add a sliver of value within the massive marketing blogosphere. Todd obviously spent a great deal of time compiling the...
by Steve Miller | Sep 18, 2006 | long tail, marketing
In celebration of the Long Tail and the ongoing transfer of information power.
