by Steve Miller | Jul 17, 2017 | customer experience, customer relationship, LinkedIn, Marketing Gunslinger, Social media, the customer
I’ve said it over and over, CEO’s need to be very careful about what they send out via the Internet. The latest case in point is the conversation between two CEO’s — one a past customer of a janitorial supply company and the other the CEO of Walter E. Nelson, the...
by Steve Miller | Jan 21, 2016 | content marketing, Facebook, Lead Magnets, LinkedIn
A giant mistake I often see businesses make is confusing “product education” with “content marketing.” Product education is when your marketing messages are about YOU and YOUR product. Oh sure, you might be telling the prospects about how your...
by Steve Miller | Jul 3, 2012 | LinkedIn
Jeanne Rossomme offers five smart tips for using LinkedIn better. I especially like the first one: Don’t use the standard connect invite. With increasing “trolling” by users looking to indiscriminately build their connections, most LinkedIn users are now getting...
by Steve Miller | Mar 19, 2012 | Facebook, LinkedIn, Social media, Twitter, YouTube
Yes, my mind is officially boggled. The statistics that continue to to be pumped out by the social media community (or should they be called the social media media?) are increasingly staggering: Facebook has over 800 million active users. (Social Media Examiner)...
by Steve Miller | Oct 21, 2011 | LinkedIn
Hey, I'm in beautiful, sunny (NOT) Cleveland, OH today for a small get-together with my old buddy, Dan Kennedy. Not saying Dan's old. He may actually be younger than me. But we go back pretty far. He's calling this party his "Old Gang Of Mine Dinner...
by Steve Miller | Oct 17, 2011 | branding, Innovation, LinkedIn, strategy
I just started a new networking group on LinkedIn as an extension of Two Hat Marketing. Please join me in sharing ideas, questions, and answers about all things marketing, strategy, branding, and innovation, by joining us. Go to this link:...
