by Steve Miller | Feb 28, 2018 | customer relationship, lead generation, marketing
I recently surveyed my BFFs (that’s YOU!) asking to rate their use of a list of marketing tools. How competent do they feel about these tools? Which tools do they want to learn more about? After studying the results, three important questions came to mind: Are...
by Steve Miller | Nov 25, 2017 | lead generation, lead quality, lead score
Did you know there’s a large gap between a Prospect and a Lead? Prospects are important, but Leads are the golden ticket to success. When marketing and sales understand the difference, your strategy will be more effective and your closing percentage will dramatically...
by Steve Miller | Jul 25, 2016 | lead generation, marketing
Too often “cost-per-lead” is used as an indicator of the effectiveness of a marketing tool. In reality, that’s far less important than another metric. Please share!
by Steve Miller | Jun 20, 2016 | lead generation
Following up on my previous video, I’m talking about how important it is to understand the distinction between a prospect and a lead. They are different, and it has everything to do with the prospect’s desire to change. Please comment and...
