by Steve Miller | Jun 30, 2022 | Innovation, marketing, Steal Genius
My smokin’ hot wife, Kay, recently received an email from the company we use for our furnace service. This is VERY SMART MARKETING and a great example of Stealing Genius.
by Steve Miller | May 30, 2022 | Steal Genius, Innovation, uncopyable
I was recently interviewed by John Jantsch for the Duct Tape Marketing Podcast, We’re talking about my latest book — Stealing Genuis: The Seven Levels of Adaptive Innovation. Improvement is not innovation and innovation is essential if your aim is to survive in...
by Steve Miller | Apr 21, 2019 | Innovation, toothpaste sales
There’s an old myth about how a toothpaste company doubled their sales literally overnight. The problem, like so many business myths, is there’s no way to prove it’s true. Regardless of its veracity, we can still use it to teach a very important...
by kaykmiller | Sep 19, 2018 | Innovation, Steal Genius, Uncategorized, uncopyable
What do you know about actress Hedy Lamarr? There’s more to Lamarr’s story than the average person assumes – myself being an average person. The surprising truth – that she was an inventor who used the concept of Stealing Genius – is revealed in the...
by Steve Miller | Feb 14, 2018 | Innovation, Olympics, Rules
My smokin’ hot wife, Kay, and I love watching the Olympics. The competition, the athletes and their stories, keep us glued to the TV every evening. I found it particularly interesting that 178 athletes at this Winter Olympics are competing for countries they were not...
by Steve Miller | Sep 11, 2017 | Innovation, iPhone, marketing
Ten years ago this week Steve Jobs introduced the iPhone, first widely accepted “smartphone.” The first model only had three primary functions – play music like a iPod, connect to the Internet, and…well, make phone calls. None of us knew how badly we would need...
