by Steve Miller | Aug 30, 2022 | create the rules, Hunting moose, target marketing
In 1989 Jon Carlzon, then President of Scandinavian Airlines wrote a great book titled, “Moments of Truth” (https://amzn.to/3e7PmXA). Carlzon stated that every interaction a prospect or customer has with your company impacts their perception of you. This...
by Steve Miller | Aug 24, 2022 | create the rules, Hunting moose, target marketing
David Mayo Loomis is gone to Florida this week, so Steve and his smokin’ hot wife, Kay, share one of the most important cornerstones of successful sales and marketing — hunting moose. In their conversation, they explain why knowing your who your best...
by Steve Miller | Oct 10, 2016 | Hunting moose, target marketing
After watching one of the Presidential debates, I realized Hillary Clinton and Donald Trump have marketing problem that most small businesses shouldn’t have. Understanding their dilemma is a great lesson for all of us. Please share with your bosses, co-workers...
