by Steve Miller | Jun 10, 2020 | 2020, Black Lives Matter, heuristics
We’ve all heard the phrase “walk in their shoes.” It’s common advice to businesses. “Walk in your customer’s shoes and you’ll know how to sell them!” And many companies say that’s what they do, which is mostly...
by Steve Miller | Oct 2, 2017 | heuristics, marketing
Today’s world sure seems crazy and one of the craziest things is our apparent difficulty communicating with each other. Obviously, we need to try our best to understand each other, work together, and do our best to make the world a better place. But the fact is,...
by Steve Miller | May 19, 2017 | heuristics, how customers think
One of the most oft-repeated pieces of business advice is, “put yourself in your customers shoes.” On the surface this makes complete sense, but, in fact, thinking like your customer is really hard to do. The reason why boils down to the study of heuristics –...
